Wales tourism tax: £1.25 per night charge could start in 2027

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Getty Images About 80 small boats moored in green-blue water in the harbour in Tenby, viewed from above in bright sunshine. There are rows of multi-coloured houses behind the harbour - green, blue, yellow, turquoise, orange and pink - and a view out to sea at the top of the frame.Getty Images

Visitors to popular destinations like Tenby in Pembrokeshire could have to pay a tourism tax

A £1.25 per night tourism tax could be introduced in Wales from 2027, it has been announced.

Guests at hotels, B&Bs and self-catered accommodation would pay the visitor levy if councils decide to introduce it in their areas.

A lower rate of 75p would be charged for hostels and campsites.

The Welsh government said the money raised would help fund services in tourism hotspots, but critics say it will deter visitors.

The levy will be charged per person, per night, and will also apply to children.

Welsh Conservatives criticised the proposals, saying ministers should be nuturing the tourism sector, “not hammering it with new taxes”.

The plans require a piece of legislation – which was published on Monday – to be passed by the Welsh Parliament.

If that happens, officials think April 2027 is the earliest date the tax could start.

Councils could charge more in future if they go through a consultation process and give 12 months’ notice.

Not all councils are expected to introduce the visitor levy, but if they did it would raise an estimated £33m a year.

Stays of more than 31 nights will not be taxed. Neither will people forced into temporary accommodation or people in homeless hostels have to pay.

Officials said they wanted the tax to be simple to understand, so the same rate will be paid for adults and children.

The legislation explains how councils have to spend the money, which will be ring-fenced in their budgets for specific things.

They include promoting tourism, promoting the Welsh language and improving infrastructure or services used by visitors.

The policy was part of the co-operation deal signed between Labour and Plaid Cymru in 2021.

Conservatives have said it will risk jobs in the tourism industry, which employs 159,000 people – nearly 12% of Wales’ workforce.

In a report last year, MPs on the Commons Welsh Affairs Committee said they were concerned it could deter international tourists.

But Finance Secretary Mark Drakeford said it was “fair visitors contribute towards local facilities, helping to fund infrastructure and services integral to their experience”.

He added: “Visitor levies are common around the world, benefiting local communities, tourists and businesses – and we want the same for Wales.”

Anyone providing accommodation, including owners of short-term accommodation such as Airbnbs, will have to register under the law creating the tax.

Eventually, they will need a licence to operate to make sure they all follow the same rules and safety standards.

More legislation to create the licensing scheme is expected before the next Senedd election in 2026.

A smiling Katherine John standing in her shop looking directly at the camera wearing a navy blue zip-up top with MB Morris Brothers printed on it in white lettering . Either side of her are shelves packed with various products for sale, including oven gloves, spoons, glass measuring jugs and see-through plastic containers.

Katherine John says anything that might put people off visiting Tenby “could be an issue”

Visitors flock to the seaside resort of Tenby in Pembrokeshire, and Katherine John, who runs the town’s Morris Brothers department store, said staff struggled to park their cars and mobile coverage was poor in peak season.

But asking visitors to contribute with a tax “could be detrimental in my mind”, she said.

“Anything that can create a barrier to coming to the area could be an issue and footfall is what we need the most in the summer months

“If it’s something that’s specific to this area they [visitors] could look elsewhere.”

Tenby has lost its tourist information centre, but she said if money from a tax made up for that “then there is the balance and the argument for the tax”.

Rob Izzard standing in a pen with his arm around the neck of a dark brown coloured alpaca. He is smiling and wearing a dark blue body warmer. There is straw covering the ground and you can see part of the body of a lighter coloured alpaca standing behind him.

Rob Izzard says areas not introducing the tax could gain an advantage over those that do

Rob Izzard welcomes visitors from all over the world to Pembrokeshire Alpaca Trekking and also has a glamping site at Manorbier near Tenby.

“If people have to pay a levy, no matter how small it is, it could affect them coming into our county”, he said. “If a neighbouring council decided not to do this it might be an unfair advantage.”

Helen Manley Jones, who lets a two-person cottage to holidaymakers in Newport, Pembrokeshire, said if the levy came in she would have to put up prices for the first time in four years to fund the cost.

“I would like to keep it even because bookings have dropped and you want to encourage people to come and stay here.

“So it’s not really giving the right signal, I don’t think.”

Helen Manley Jones standing smiling in the kitchen of her cottage. She is wearing a dark blue hat and has long brown hair and wearing a grey casual jacket over a black top. Behind her is a light green door and a small window. To her left is a silver metal sink with a green patterned ceramic jug on the drainer.

Helen Manley Jones says people will reconsider coming to Wales if they are “charged an extra holiday tax”

She added: “A lot of people will reconsider whether they come in to Wales if they know they are going to be charged an extra holiday tax.”

In a four-year plan for the city, Cardiff council said it would “explore fiscal powers such as the tourism levy to support investment in the sector”.

Carl Kodurand, manager of the 21-bed room Lincoln House Hotel on Cathedral Road, just outside Cardiff city centre, said a £1.25 nightly levy would be “fairly small”.

“Nevertheless, I think if people are staying say for three or four nights, it all mounts up,” he said.

“The problem is how is that money going to be spent, where is that money going to be spent, and I’ve heard precious little on that subject.”

The Wales Tourism Alliance said there was “no clear commitment” that funding raised by the levy “will be dedicated to improving the visitor experience in Wales”.

“This was the Welsh government’s opportunity to deliver a gold standard in tourism and accommodation – setting Wales apart from the rest of the UK. Instead it has merely made Wales more expensive without any perceived added-value for our visitors.”

Peter Fox, Welsh Conservative Shadow Minister for Finance, added: “This tax is the wrong one for Wales and the wrong one for our tourism industry.

“Not only will it impose huge amounts of red tape on small businesses and add significant costs to family holidays, it will also work against its own aims by driving visitors to using more council-maintained facilities.”

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